Is your university marketing strategy ready for 2025? As higher education marketers face increasing competition for prospective students, having an effective higher education marketing plan has never been more crucial. From leveraging digital marketing channels to enhancing social media engagement,…
I wanted to look at the Carnegie Higher Ed SEO Benchmarks, especially CTR data in the context of the broader internet. Thankfully, AWR keeps a running study of CTR data and way back, I did a review of a few…
As we explore the domain of higher education marketing, we’re faced with the need to navigate intricate strategies and tools to reach our target audience effectively. We’ve got to identify what sets our institutions apart and the audience we want…
Understanding your higher education schema is vital for navigating academic environments effectively, making informed decisions, and maximizing your educational pursuits. It helps you grasp patterns, norms, and engage with resources. By aligning your schema with subject matter, you enhance your…
Marketing matters most as colleges combat declining enrollments. This article delves into effective digital and traditional marketing strategies for higher education institutions. It’s a must-read for those keen to harness the power of SEO, social media, personalized campaigns, and consistent…
In this insightful article on Higher Education SEO, the author explores the transformative role of Search Engine Optimization (SEO) in the realm of higher education. The piece underscores how universities, equipped with a wealth of authoritative content and credibility, can…
You are a free spirit, eager to break free from the chains of traditional careers and explore your potential in the digital world. As you navigate the vast landscape of online marketing, you’ve likely come across the term ‘SEO’ –…