Is your university marketing strategy ready for 2025? As higher education marketers face increasing competition for prospective students, having an effective higher education marketing plan has never been more crucial. From leveraging digital marketing channels to enhancing social media engagement,…
I wanted to look at the Carnegie Higher Ed SEO Benchmarks, especially CTR data in the context of the broader internet. Thankfully, AWR keeps a running study of CTR data and way back, I did a review of a few…
As we explore the domain of higher education marketing, we’re faced with the need to navigate intricate strategies and tools to reach our target audience effectively. We’ve got to identify what sets our institutions apart and the audience we want…