Category SEO

Higher Ed SEO Benchmarks vs. AWR CTR Data

AI Generated Image for Higher Education SEO Benchmarks

I wanted to look at the Carnegie Higher Ed SEO Benchmarks, especially CTR data in the context of the broader internet. Thankfully, AWR keeps a running study of CTR data and way back, I did a review of a few…

Higher Education Schema

Unravel the intricate web of Higher Education Schema to unlock academic success and navigate educational landscapes with finesse.

Understanding your higher education schema is vital for navigating academic environments effectively, making informed decisions, and maximizing your educational pursuits. It helps you grasp patterns, norms, and engage with resources. By aligning your schema with subject matter, you enhance your…

Higher Education SEO – Authority + Relevance FTW!

An image that portrays a grand university in the world of digital SEO. This university should be visualized as a complex, intricate structure with various aspects of technical SEO represented as integral parts of its architecture. Technical SEO should be illustrated as the 'plumbing and wiring' of this digital building. Show broken links as actual broken chains or links, duplicate content as identical rooms, and lack of internal links as missing connections between rooms or parts of the building. In the foreground, depict a 'digital detective' with a magnifying glass, examining the university structure closely, representing the SEO audit. Behind the university, portray a world of discovery, research, and learning symbolized by book towers, microscope, and globe. But show these amazing elements as slightly shadowed, indicating that without the right technical SEO, they're not getting the visibility they deserve. The image should communicate that a well-functioning, thoroughly audited university in the digital world is crucial to let its wealth of content shine brightly.

In this insightful article on Higher Education SEO, the author explores the transformative role of Search Engine Optimization (SEO) in the realm of higher education. The piece underscores how universities, equipped with a wealth of authoritative content and credibility, can…